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Ismael Jacobo
Posada Toy Drive
Client
Manuel Calderon
Scope of Project
Digital Flyer
Location
El Paso, TX
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Challenge
A yearly toy drive for Hogar Bethel (Juarez, MX) is put together by producer Manuel Calderon. Offering a full night of music from borderland bands of El Paso, TX.
Approach
The idea was simple as El Paso has a largely Mexican population. Loteria cards are easily recognizable by the community, thus the popular bingo cards being the inspiration for the flyer.
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